Traditional marketing carries out totally massive campaigns to an undifferentiated public. Instead, in digital marketing, campaigns are aimed at a specific audience that is already looking for what you are selling. “Digital marketing helps you bring your products closer to ideal customers.”

An agency has years of experience in the field and knows how to manage your investment in the most effective way. You can translate what has already been done in the offline world into the vast and changing digital world.

With the enormous growth of the internet, standing out in digital media has become more complex than ever: the competition is multiplying and becoming more professional. Therefore, it is better to be guided by someone who knows the way well.

In short, the advantages of hiring an agency are:

– More professional brand image

– Investment managed effectively

– Creative, practical and innovative strategies

– Management of multiple languages

– Greater knowledge of different markets and items

– Rigorous analysis of the competition

– Updated digital knowledge

– Analytical thinking based on hard data and market trends

– Advanced statistical analysis tools

– Deep knowledge of business strategies

– Performance analysis and results

Good marketing or digital marketing companies are characterized by being specialists in communication using digital platforms, but always focusing on ROI (return on investment). They have traveled the different roads many times and know how to travel them safely. They will not experiment with your brand or your product, because they have already done everything you are asking for several times and have measured the results. With its help, you will be able to fine-tune the different campaigns to obtain unique results. When you are attracting new clients you will not need anyone to tell you if the agency meets your expectations or not.

The agency has to know the product or service offered by the client as if it were its own and understand what the objectives and deadlines are. It is extremely important to create strategies that optimize time, the tools to use and, above all, the client’s investment. No one knows more about your brand and product than yourself, you know where to find your potential customers; but if you have the sense to find a good agency, it will help you enhance your strengths, differentiate yourself from your competitors and achieve the proper digital presence in your target audience. 

The speed in obtaining the results is directly linked to the strategy to follow. A mixed strategy that must contemplate from the design of websites or landing pages , PPC (for example through Google Ads and Facebook Ads among other platforms), Social Media, SEO and Email Marketing must give immediate results that will improve in each cycle of iteration. Do not forget that one of the most important virtues that differentiate traditional marketing from the most innovative inbound marketing strategies is the immediate measurement of results. From the hand of said data and its analysis will come the changes that will improve your campaigns and make them more profitable month after month. Agencies no longer only do good graphic design, they develop marketing strategies and measure results.

A digital marketing company has a comprehensive team of graphic designers, UX or user experience experts, web programmers, creatives, digital advertising management experts social media (including the community management of your social media ) , a good SEO positioning , analysts and account executives. There should be senior staff with vast business experience. These previously traveled paths are those that facilitate the rapport of the agency with the client’s activity. Ideally they should be Google Partner , if possible even better Google Premier Partner . All this configures an adequate Inbound Marketing that largely ensures the success of the management.